Soft Life

You've earned it

You plan everyone else's good time. Every holiday, every party, every group chat. This is the one trip you don't have to hold together.

And it's time

You've said "next year" for a few years now. Mardi Gras 2027 falls early — it's done by February 9. Waiting means waiting a whole year more.

With women who get it

No explaining yourself. No convincing anybody. A group of Black women who already said yes to the same five days you did.

The plan

You'll always know where to be

Five days mapped out — parades, beignets, second lines, the whole spectacle. No research, no wrong corner, no wondering what you're missing.

The community

You walk in already belonging

One group, moving together all five days. Not a crowd of strangers — a table that's already full, from the first night.

The swag

Spot your girls across the street

The Soft Life Tee, the Second Line Tote and House Beads. In a crowd of a hundred thousand, that's how you find each other.

The Second Line

Nobody gets left behind

Our private group chat. Where you'll be, when we're moving, who's running late. Locations and times go out here — to guests only.

You arrive, you drop your bags, and you walk into a room where everybody already knows your name. Welcome gathering and swag pickup — this is where you meet everybody.

Beignets at first light, before the lines. Then the biggest parade night of the weekend — we claim our spot early and you catch beads until your arms hurt.

A slow start, because you're allowed one. Afternoon parade, early evening free. This is the night the Still Suite Soirée happens for the five who booked it.

The riverfront by day — kings arriving by boat, free and wide open. Then the night everybody gets dressed: little black dress, mask on, the Little Black Dress Masquerade. Queens package only.

Up early, masked, in the street for the biggest day of the year. Costumes, brass bands, the Quarter at full volume — then we promenade until the city tells us to stop.

Fly home with sore feet, a full camera roll, and a group chat that won't stop going off.

The trip

Everything you need for the five days.

Most popular · 30 spots only

Everything in the Pass, plus the night the whole group gets dressed.

Add-on · 5 seats only

Sunday night, pyjamas on, in the host suite. Five women only.

$65

Included

Not included

On the parade route

Sheraton New Orleans

500 Canal Street

Step out the door and you're on the route. A big warm lobby, which matters more than you think in February.

Across the street

New Orleans Marriott

555 Canal Street

Same route, one block closer to the Quarter. Pairs perfectly with the Sheraton if your girls split between them.

The splurge

The Royal Sonesta

300 Bourbon Street

Bourbon Street balconies, a courtyard and a pool. If you're going to do soft life, do it properly.

Nai Shobowale

Co-Founder · Black Marriage Club

Your host on the ground all five days, and the voice in the group chat telling you where we're headed next.

Shavon Bush

Principal · Picture Perfect Escapes

Your co-host, and the person who handles your registration and every payment question along the way. Reach her at info@pictureperfectescapes.net.

Do I book my own hotel and flights?

Yes. This is not a travel package — you book your own travel and lodging. We handle the experience, the group, and everything that happens once you're here. Three walkable hotel suggestions are above.

What if I don't know anybody?

Most women come on their own — that's the whole point. You'll be in the group chat before you land. By Saturday you won't remember arriving alone.

Will I be the only single woman? The only married one?

No. Married, single, engaged, divorced — every kind of woman comes on this trip and nobody is sorted by status. Come as you are.

Where exactly are the gatherings?

Locations and times go out in The Second Line, our private group chat, to guests only. Keeping them off the public page is how we keep the gatherings ours.

What if it rains, or a parade is cancelled?

We move, and the group chat tells you where. Parade times and routes are set by the krewes and the city, not by us — nothing about the weather or the parades is guaranteed, and there are no refunds for either.

Do I need a costume?

Not required, but bring something for Fat Tuesday — beads, feathers, sequins, whatever makes you happy. For the Masquerade: a little black dress. The mask comes with the Queens offer.

How do payments work?

Pay in full, split into two equal payments, or use Afterpay, Klarna or Affirm. If you split it, the second payment is due December 15, 2026, with a five-day grace period. After that the spot is released and payments made are not refunded. The Soirée add-on is paid in full only.

Can I cancel or get a refund?

No. All sales are final — no refunds, exchanges, transfers or cancellations, for any reason, including illness, weather and change of plans. Please buy travel insurance; it's your only protection.